TheMoveScore™

RealAgile™ has developed a patent-pending method for ranking a homeowner's likelihood of selling their home within 6 months, relative to other households in the area. The ranking, or MoveScore was developed by RealAgile's PhDs, who have nationally recognized expertise in real estate and urban land economics. The MoveScore is the first of its kind.


Underlying the MoveScore is a mathematical discipline called Predictive Analytics. The best-known example of Predictive Analytics is the FICO score used to evaluate an individuals creditworthiness. Predictive Analytics leverages a variety of techniques from statistics and data mining to analyze current and historical data to make predictions about future events. The MoveScore relies on information about demographics, properties, and other relevant data obtained from various third parties.


The MoveScore is effective. In one 16,000-home territory, the 20% of homes with the highest MoveScores generated 48% of the actual sales which occurred in the following six months. Compared to the traditional random approach, an Agent could reach 2.4 times the number of home-sellers with the same prospecting budget, or reach the same number of home-sellers with a much lower prospecting budget. Results can vary from area to area.


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MoveScore™ Marketing

Target Mailing


Traditional direct mail is the ultimate non-targeted marketing approach. This approach is expensive, there is little or no feedback to the Realtor, and it is incredibly hard to gauge results. RealAgile’s targeted direct mail to capture website technology eliminates these traditional negatives.

  • Mail is targeted to the MoveScore top ranked homes (eliminating the carpet bomb)
  • The mail piece’s call to action motivates the homeowner to log on to the Realtor’s web site using a unique code. This unique code is tied to that homes specific address in our system; this allows us to generate an Instant Home Valuation for each guest to your capture website.
  • Targeted Mail achieves response rates between 3% and 7%. We are not guessing at the response rates, because they are based on actual website login results for current customers. Your results may vary.



When the homeowner logs on with the unique key the web site instantly captures the unique key and associates it with the homeowner’s address. This action generates an Instant Home Valuation for the homeowner; at the same time adds that homeowner as a “hot” prospect on the Realtors website dashboard.

On the web site, all visitor activity is tracked and displayed for the Realtor’s benefit. This gives the Realtor the ability to understand what the homeowner is truly interested in doing. For example, the Realtor can see what listings the homeowner has checked, what type of home search they did (3 BD, 2 BA, in what city and in what price range). This information is incredibly valuable for the 1st personal contact
The Web Site:

  • Captures the homeowner’s email or telephone number depending on how the Realtor would like it setup
  • Has an MLS interface using the IDX feed from the local MLS board.
  • Can replace your current web site, or be a link within your existing web site.
  • The Capture Website is a full featured web site with the ability capture leads from mailings, display your listing, perform advanced MLS home search, blog, and much more.



Cold calling has been proven as an effective prospecting technique. It is also time consuming and frustrating, because it's a numbers game and the numbers are not in your favor. Real Calling puts the numbers back in your favor. You are calling into a list which statistically has a high probability of generating business. You can also call into the other 80%, but statistically there is much less chance you will realize business, and you will have to make more calls to generate quality leads.


There are several service options you can utilize:
  • Search and provide the phone number for your MoveScore list.
  • Scrub your provided or self obtained phone numbers against the Do Not Call list.
  • Call through your MoveScore list on your behalf using your custom script, and provide you a full written report complete with recordings of the calls.




RealDoorKnocking is knocking only on the doors of people truly thinking of moving. RealAgile’s patent pending MoveScore gives you the market intelligence to know who is most likely to move. RealDoorKnocking is the most effective way to find and keep clients in any market, especially on a tight budget. Personal contact cannot be overstated. RealAgile’s MoveScore and it’s social network of top real estate professionals will help you transform into a very effective RealAgile Real Estate Professional!