Personalize your market
RealAgile™ understands that every Realtor has a market area they prefer to work within and that these areas are not defined just by city names, or zip codes. This is why we give you, the Realtor, the ability to fully customize their exclusive areas down to the individually desired streets, and even by property classification. When you are deciding which area you want to purchase for the MoveScore™ remember that areas with medium to high turnover rates will provide you with more opportunities to capture a listing. The minimum number of homes a Realtor can purchase is 2,000, yet most agents take between 4,000 and 10,000.
Realtors have been leveraging this exclusivity in two ways:
Core Market Area:
Building barriers to market entry against Realtors, and establishing a sustainable competitive advantage.
Market Area Expansion:
To cost effectively gain market share in areas where other Realtors have perceived territorial competitive advantages, built from nothing other then prolonged marketing activities.
